My work focuses on helping public, private, and non-profit organisations transform how they work, deliver more value to stakeholders, also promoting social inclusion and sustainable practices. My experience comes from using design methods and processes to develop digital products, social impact projects and business strategies.
I hold a masters degree in Strategic Product Design from TU Delft (The Netherlands), a Design degree from UFRGS (Brazil). I also studied photography and illustration at NSCAD (Canada).
In 2015, I founded "Adoção Tardia" (Older Child Adoption), an initiative to change the discourse about adoption and how foster children are perceived in Brazil. We produce content primarily for adoption candidates, aiming to increase the number of successful older child adoptions. We also co-create new practices with adoption support groups and shelter home institutions to improve the experience and opportunities of children and adolescents that are placed in the foster care system.
The success of public policies and services shaped my life opportunities; for instance, it guaranteed me a substitute family and quality free education. For this reason, I am committed to helping public services and business regenerate social inequalities and safeguard human rights.
Developing templates and training materials to embed the system thinking/portfolio approach into the organisation;
Facilitating workshops and supporting UNDP country offices in defining strategy and positioning when engaging with complex policy problems;
Managing external design consultants and design agency partners;
Developing visualisations synthesising learnings from the field and showing pathways for organisational change.
Developed all design stages: from product research to technical interface hand-off;
Produced user personas, journey maps, process flows, and storyboards to communicate research findings and business opportunities;
Managed internal stakeholders’ collaborations.
2021 TU Delft Graduate Researcher
Client: Foundation for Amazon Sustainability - FAS | fas-amazonia.org
Co-created advocacy strategy with Public Policy Team while introducing design methods and mindsets to the organisation;
Monitored and measured the impact of adopting design practices in enhancing collaboration between departments and managerial levels.
Publication: Design experiments for a development organisation in the Brazilian Amazon rainforest. download here
Monitored project development, contacted clients, and presented proposals;
Involved in end-to-end innovation strategy and product/service development;
Recruited research participants and external expert consultants;
Created digital products, educational programs and strategy for omnichannel user experience in collaboration with Sicredi, Financial Institution;
Created physical and digital prototypes to test business and product opportunities.
Co-creating content with foster care institutions, public prosecutors and judges from the child protection section to increase the number of successful child adoptions;
Manager of three successful crowdfunding campaigns;
Documentary film producer (premiere in 2021/2). Coordinating donor relationships and filming contractors. Defining script, recruiting participants, creating documentary branding and distribution strategy;
Creative director: producing, filming and editing instructional videos that guide discussions in adoption support groups organised by 11 organisations in six states in Brazil;
Speaker of foster care children’s rights in adoption events to raise awareness about the misconceptions about older child adoption.
Honors & Awards
2019-2021 Industrial Design Engineering Faculty Scholarship
+ Holland Scholarship
Delft University of Technology
2012-2013 Science Without Borders Scholarship
Brazilian National Council for Scientific and Technological Development
“I am not free while any woman is unfree, even when her chains are very different from my own.” Marielle Franco
© 2021 Simone Uriartt