Strategic Designer for Social Innovation & Human Centred Governance + 
Founder & Co-manager
at Adoção Tardia

My work focuses on helping public, private, and non-profit organisations transform how they work, deliver more value to stakeholders, also promoting social inclusion and sustainable practices. My experience comes from using design methods and processes to develop digital products, social impact projects and business strategies.

I hold a masters degree in Strategic Product Design from TU Delft (The Netherlands), a Design degree from UFRGS (Brazil). I also studied photography and illustration at NSCAD (Canada).

In 2015, I founded "Adoção Tardia" (Older Child Adoption), an initiative to change the discourse about adoption and how foster children are perceived in Brazil. We produce content primarily for adoption candidates, aiming to increase the number of successful older child adoptions. We also co-create new practices with adoption support groups and shelter home institutions to improve the experience and opportunities of children and adolescents that are placed in the foster care system.


Career journey based on personal experiences

The success of public policies and services shaped my life opportunities; for instance, it guaranteed me a substitute family and quality free education. For this reason, I am committed to helping public services and business regenerate social inequalities and safeguard human rights.


Professional Experience

  • 2021–Present Product Designer
    CoachHub, The Netherlands |

    Developing all design stages: from research to technical hand-off;
    Design user experience, from prototype testing, MVP launch and ongoing iterations;
    Producing user personas, journey maps, process flows, and storyboards tocommunicate research findings and ideas;
    Create interaction models, wireframes, and user interface specifications;
    Managing internal and external stakeholders collaborations.

  • 2021 TU Delft Graduate Researcher
    Client: Foundation for Amazon Sustainability - FAS | 
    Co-created with FAS Public Policy Team an advocacy strategy through mapping key policy areas and exploring a future vision;
    Facilitated four design thinking workshops (38 participants) that gave practical exercises in human-centredness, experimentation and prototyping;
    Created frameworks and step-by-step guides to support the embedding of design practices.

  • 2016–2019 Service and Visual Designer Consultant
    No One Design-led Consultancy, Brazil |

    Involved in end-to-end innovation strategy and product development:
    Client/Field: Junior Achievement/NGO.
    Created an entrepreneurship education program for high-school students. Conducted field research, created program learning structure, visual language and editorial project;
    Client/Field: Sicredi/Financial Institution. Created new services, education programs in cooperativism and the future vision for an omnichannel experience in credit union branches. Conducted user-research, facilitated co-creation workshops with users, visualised user-journeys, translated the information collected to actionable insights, created prototypes (interface and service experiments); presented diagnosis and final proposals; specialisation: design lead for translating cooperative values into credit union branches;
    Client: Hercosul/Pet-food Industry. Co-created an innovation culture strategy with principles and critical areas that guided the organisation’s efforts.


  • 2019-2021 MSc in Strategic Product Design
    Delft University of Technology - TU Delft, The Netherlands
    Final Project: Embedding Design Practices in a Non-profit Foundation for the Brazilian Amazon Rainforest

    Honors: Cum Laude
  • 2008–2014 BA Design
    Federal University of Rio Grande do Sul - UFRGS, Brazil
  • 2013 Exchange Student - Interdisciplinary Design
    Nova Scotia College of Art & Design - NSCAD, Canada

& Training

  • 2019–Present Lecture + Workshop: Let’s Co-design
    Teaching co-design theory and practices + facilitating a workshop for design graduate students at UFRGS | Brazil
  • 2016–Present Talk: Child-Centred Adoption Process
    Raising awareness about older child adoption in adoption support groups and events concerning parenting and social issues | Brazil
  • 2016–2019 Design Thinking Training | Brazil
    Facilitated design thinking workshops at Brazilian-American Chamber of Commerce and Private Universities.
  • 2015 TEDxUFRGS Speaker | Brazil
    Title: “Older Child Adoption: Good News to Spread out” | Brazil

Projects and other professional experience

  • 2015–Present Founder, Co-Manager and Filmmaker
    “Adoção Tardia” Older Child Adoption Project, Brazil |

    Co-creating content with foster care institutions, public prosecutors and judges from the child protection section to increase the number of successful child adoptions;
    Manager of three successful crowdfunding campaigns;
    Documentary film producer (premiere in 2021/2). Coordinating donor relationships and filming contractors. Defining script, recruiting participants, creating documentary branding and distribution strategy;
    Creative director: producing, filming and editing instructional videos that guide discussions in adoption support groups organised by 11 organisations in six states in Brazil;
    Speaker of foster care children’s rights in adoption events to raise awareness about the misconceptions about older child adoption.

  • 2020–Present Champion
    United People Global |
    Contributing with my design competencies to other members’ initiatives;
    Participating in discussions about SDG’s Goals.

  • 2016–2019 Global Shaper and Vice Curator of Porto Alegre Hub
    Global Shapers Community |
    Organized discussions about sustainable development in Porto Alegre city.
    Represented Global Shapers Community in local events;
    Represented Porto Alegre Hub at World Economic Forum - Latin America
    in Argentina (2017);

  • 2009–2011 Administrative Director
    NGO Vidanova, Brazil
    Organized veterinary care calendar;
    Purchased veterinary medical supplies;
    Visited socioeconomic districts and interviewed community leaders to assess the needs in terms of animal welfare;
    Planned and conducted NGO’s volunteer’s meetings.


  • Portuguese
    Native Level
  • English
  • Spanish
  • French

Honors & Awards

  • 2019-2021 Industrial Design Engineering Faculty Scholarship
    + Holland Scholarship
    Delft University of Technology

  • 2016 1st place - Visual Identity - Student Category
    6th Bornancini Award, Brazil - Project: “Adoção Tardia” Older Child Adoption
  • 2016 Honourable Mention - Mobility - Professional Category
    6th Bornancini Award, Brazil - Project: Sivi, Charging Station for Electric Cars
  • 2015 Top Citizenship Prize - Student Category
    The Brazilian Human Resources Association sectional Rio Grande do Sul, Brazil. Graduation Project: “Adoção Tardia” Older Child Adoption
  • 2012 Honourable Mention - Packaging Category - Student Category
    4th Bornancini Award, Brazil - Project: Romeu & Julieta
  • 2012-2013 Science Without Borders Scholarship
    Brazilian National Council for Scientific and Technological Development

Work/Academic inquiries:

“I am not free while any woman is unfree, even when her chains are very different from my own.” Marielle Franco

© 2021 Simone Uriartt