My work focuses on helping public, private, and non-profit organisations transform how they work, deliver more value to stakeholders, also promoting social inclusion and sustainable practices. My experience comes from using design methods and processes to develop digital products, social impact projects and business strategies.
I hold a masters degree in Strategic Product Design from TU Delft (The Netherlands), a Design degree from UFRGS (Brazil). I also studied photography and illustration at NSCAD (Canada).
In 2015, I founded "Adoção Tardia" (Older Child Adoption), an initiative to change the discourse about adoption and how foster children are perceived in Brazil. We produce content primarily for adoption candidates, aiming to increase the number of successful older child adoptions. We also co-create new practices with adoption support groups and shelter home institutions to improve the experience and opportunities of children and adolescents that are placed in the foster care system.
The success of public policies and services shaped my life opportunities; for instance, it guaranteed me a substitute family and quality free education. For this reason, I am committed to helping public services and business regenerate social inequalities and safeguard human rights.
Developing all design stages: from research to technical hand-off;
Design user experience, from prototype testing, MVP launch and ongoing iterations;
Producing user personas, journey maps, process flows, and storyboards tocommunicate research findings and ideas;
Create interaction models, wireframes, and user interface specifications;
Managing internal and external stakeholders collaborations.
2021 TU Delft Graduate Researcher
Client: Foundation for Amazon Sustainability - FAS | fas-amazonia.org
Co-created with FAS Public Policy Team an advocacy strategy through mapping key policy areas and exploring a future vision;
Facilitated four design thinking workshops (38 participants) that gave practical exercises in human-centredness, experimentation and prototyping;
Created frameworks and step-by-step guides to support the embedding of design practices.
Involved in end-to-end innovation strategy and product development:
Client/Field: Junior Achievement/NGO. Created an entrepreneurship education program for high-school students. Conducted field research, created program learning structure, visual language and editorial project;
Client/Field: Sicredi/Financial Institution. Created new services, education programs in cooperativism and the future vision for an omnichannel experience in credit union branches. Conducted user-research, facilitated co-creation workshops with users, visualised user-journeys, translated the information collected to actionable insights, created prototypes (interface and service experiments); presented diagnosis and final proposals; specialisation: design lead for translating cooperative values into credit union branches;
Client: Hercosul/Pet-food Industry. Co-created an innovation culture strategy with principles and critical areas that guided the organisation’s efforts.
Co-creating content with foster care institutions, public prosecutors and judges from the child protection section to increase the number of successful child adoptions;
Manager of three successful crowdfunding campaigns;
Documentary film producer (premiere in 2021/2). Coordinating donor relationships and filming contractors. Defining script, recruiting participants, creating documentary branding and distribution strategy;
Creative director: producing, filming and editing instructional videos that guide discussions in adoption support groups organised by 11 organisations in six states in Brazil;
Speaker of foster care children’s rights in adoption events to raise awareness about the misconceptions about older child adoption.
Honors & Awards
2019-2021 Industrial Design Engineering Faculty Scholarship
+ Holland Scholarship
Delft University of Technology
2012-2013 Science Without Borders Scholarship
Brazilian National Council for Scientific and Technological Development
“I am not free while any woman is unfree, even when her chains are very different from my own.” Marielle Franco
© 2021 Simone Uriartt